Fanatics hired Jeremi Gorman, the veteran ad exec who led Netflix’s foray into advertising, to lead the sports merchandise and media company’s new advertising division.
Gorman has been appointed Fanatics’ chief revenue officer and will oversee the ad division as it “introduces a new model for positioning brand partners at every touchpoint of modern fandom across content, commerce and culture,” the company announced. She previously served as a strategic adviser to Fanatics since November 2024.
Gorman previously served as president of advertising at Netflix, exiting the streamer after a little over a year. Prior to that, she was chief business officer at Snap, parent of Snapchat, following a seven-year run leading global advertising teams at Amazon.
At Fanatics, Gorman will split her time between Los Angeles and New York City and report into Tucker Kain, Fanatics’ chief strategy and growth officer.
The new vertical reimagines Fanatics’ advertising approach as a unified, end-to-end marketing engine that reflects the scale and global reach of the Fanatics brand, now reaching more than 100 million sports fans worldwide. The team oversees the advertising and brand partnerships strategy that spans Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Collect, and Fanatics Events. The model enables brands to reach sports fans in the right place at the right time, creating connections around the clock, whether they are shopping for gear, checking scores, placing bets, participating in live trading card breaks, or attending live events.
“Sports have a unique power to bring people together,” said Jeremi Gorman, Fanatics Advertising Chief Revenue Officer. “Fanatics sits at the center of that passion, with a connected ecosystem that spans commerce, content, and culture. This gives us the ability to deliver for our partners in ways few companies can, authentically engaging fans at scale, at every moment that matters.”
Over the past several months, the Fanatics Advertising team has been building the division’s infrastructure and capabilities and will soon launch the Fanatics Advertising Network (FAN) and Sports Video Network (SVN). Set to debut with the kickoff of the NFL season, these platforms will help brands extend their reach through digital video and CTV placements, strategically positioned alongside key sports programming.
“A unified advertising division unlocks cross-collaboration and creates incredible value for brands who are looking to get the most out of the Fanatics platform — a combination of assets that includes more than 100 million global fans, innovative businesses that reach across the full sports ecosystem, deep relationships with the world’s top sports properties, and a brand that has become synonymous with fandom,” said Tucker Kain, Fanatics Chief Strategy & Growth Officer. “With her impressive track record building and scaling Ad businesses for some of the most transformative global companies, Jeremi is the right leader to launch our new advertising model and offer unique ways for brands to engage deeper with fandom.”
