Zenda and Law Roach On Running Sneaker: Shop Online

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Zendaya’s collaboration with Swiss sportswear brand On just took a step past brand ambassadorship –and directly into product design.

As part of the new “Be Every You” campaign, unveiled Thursday, the Emmy-winning actor has co-designed her first sneaker: a fashion-forward iteration of On’s Cloudtilt silhouette dubbed the Cloudtilt Moon. The shoe is part of a capsule developed alongside her longtime stylist and creative director Law Roach, marking the duo’s most tangible fashion output since Roach’s semi-retirement announcement last year.

“Movement has always been a part of how I connect with myself, and movement looks different for everyone,” Zendaya said in a statement. “This story felt personal – a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole. To me it’s about embracing every little bit of ourselves, and being present in every version of yourself.”

The campaign, shot by Bardia Zeinali and narrated by Zendaya herself, features surrealist visuals meant to reflect the many selves one person can inhabit. The idea, On says, is about “motion and multiplicity,” though the message lands closer to the kind of curated ambiguity that’s become a staple of Zendaya’s high-concept branding.

The apparel drop includes fitted bombers, monochromatic track suits and bodysuits. The real substance, though, is in the sneaker. While celebrity collaborations often amount to little more than a colorway and a campaign check, Zendaya’s hand in this release appears to be more involved. The Cloudtilt Moon introduces design changes tailored for lifestyle wear: a sculpted heel, updated padding, and a breathable mesh upper for versatile wear. The co-sign from Roach, whose styling has long blurred the line between ready-to-wear and red carpet, is likely no accident.

Zendaya’s partnership with On began in 2023, shortly after she wore the brand during the “Challengers” press cycle, and has since evolved into a multi-year contract.

Shop the full Zendaya edit here, and a few of the best On pieces below: